Company purchases Reckless Love, Sunday Funday brands
WX Brands, Novato, Calif., announced its purchase of the Reckless Love and Sunday Funday wine brands. Reckless Love and Sunday Funday wines join WX Brands’ group of brands that include Bread & Butter, Chronic Cellars, Jamieson Ranch Vineyards, Jelly Jar and Our Daily Wines.
Founded by entrepreneurial winemaker Chip Forsythe, Reckless Love and Sunday Funday wines are known for their unconventional attitude toward winemaking and creative, approachable wines, the company says. Both wine brands were born from the notion that wine should be enjoyed by all, it adds.