Beverage brands continusously roll out new campaigns to coincide with sports, holidays
Direct Wines Inc. launched its Wine Lovers’ Advent Calendar for wine and Christmas enthusiasts. Each of the calendar’s 24 windows contains a quarter bottle (187-ml), including top grower Champagne with two gold medals, fine Bordeaux from 2015 vintage estate Rioja, barrel-aged Chardonnay and more, the company says. Sourced by Direct Wines in collaboration with licensed retailers, the Wine Lovers’ Advent Calendar is available for purchase online for a suggested retail price of $129.99. Free shipping is available to 33 states in the United States.
New Amsterdam Vodka and the NHL announced a multiyear U.S. partnership naming New Amsterdam Vodka the Official Vodka of the NHL. New Amsterdam Vodka will be featured in NHL programming throughout the regular season and the Stanley Cup Playoffs, as well as during the league’s premier events, including the NHL Winter Classic, NHL Stadium Series and NHL All-Star Game, the company says.