The 1971 ballad “Colour my World” by Chicago was a go-to song for proms and weddings as the lyrics proclaimed, “now, now that you’re here, promise your love that I’ve waited to share.” Ingredient suppliers also are singing the praises and sharing consumers’ “love” for clean-label natural colors.
As consumers consistently look for ways to eat and drink healthier, they want what they put in their mouths to contain recognizable ingredients. “Beverage-makers are requesting natural, clean label and non-GMO color products, says Daniel Wright, product development technologist at Fresno, Calif.-based California Natural Color, formerly known as San Joaquin Valley Concentrates.