In late rapper The Notorious B.I.G.’s hit song “Mo Money Mo Problems,” he sings about how the more money he comes across, the more problems he sees. In the world of beverages, experts note that the more products a brand markets, the more customers the brand will see. Brand loyalty, combined with clean-label beverage trends, impact the brands and products consumers purchase.
According to a July 2015 Nielsen Insights titled “Understanding the Power of a Brand Name,” a brand name can be one of the most valuable assets a company possesses. It can lend credibility to product efficacy and provide an assurance of quality, letting consumers know what they can expect when they buy a product, it says.