The definition of “cocktail” is evolving. Classic with a twist, similar but different, bar operators are venturing beyond the standard gin and tonic. The rising stars in the playbook of cocktails is based on new spirits (many local and small-batch) and inclusion of non-traditional ingredients such as herbs and fruits.
Consumers, particularly millennials, are driving cocktail trends and savvy operators realize these customers expect more from their bartenders than just opening a beer and pouring a shot. What consumers are demanding are drinks they have never tried before and expect the bartender to guide these new beverage experiences.