When it comes to my grocery retail shopping habits, the store’s beverage selection plays a major part in where I opt to spend my dollars. Based on data from Technomic, a Winsight company, it seems as though beverage options increasingly are impacting consumers’ restaurant selections.
The market research firm reported in its 2018 Beverage Consumer Trend Report that more consumers today than two years ago indicate that non-alcohol beverages are “very important” when deciding where to dine. According to the report, 23 percent of respondents indicated this compared with 18 percent in 2016.