Human bodies are comprised of about 70 percent water, which allows the body to deliver oxygen, manufacture hormones, convert food for digestion and much more. As consumer preferences continue to trend toward better-for-you options, industry experts are seeing the connection between consumers wanting healthy-halo beverages and the continued growth of bottled water sales.
For the second consecutive year, the International Bottled Water Association (IBWA), Alexandria, Va., and New York-based Beverage Marketing Corporation (BMC) announced that bottled water is the No. 1 beverage in the United States, by volume.