As SKU proliferation continues, the need to have custom, yet functional labels is more prevalent than ever. Original equipment manufacturers (OEMs) must stay up-to-date on evolving trends for flexible, reliable and efficient labeling equipment to support the ever-changing beverage market. Experts note the importance of high-quality equipment to help brands stand out in today’s large marketing mix.
Before investing in labeling equipment, brand owners must decide what they want out of their machinery, says Mike Soloway, labeling product manager at Krones Inc., Franklin, Wis. “Can this machine handle my products and rates?; Can I afford the maintenance and repairs?; What are the changeover costs?; What is the changeover time?”