In response to the growing amount of plastic water bottle use, JUST Water founders and actors Will and Jaden created a water brand infused with sustainability. The Glens Falls, N.Y.-based brand was inspired by Jaden Smith’s concern about plastic garbage he saw in the ocean while surfing. According to Euromonitor International, the world uses nearly 500 billion plastic water bottles each year. In addition, researchers predict that there will be more plastic in the ocean than fish by the year 2050.
With the support of the Smith family and several investors — including actors Moises and Mateo Arias, basketball player Luol Deng, professional DJ and music producer Calvin Harris, actress Queen Latifah, DJ Nova and singer-songwriter Lionel Richie, among others — JUST Water launched a packaged water product that is “better for everyone.”