Keurig Green Mountain announced the release of a new K-Café Single Serve Coffee, Latte & Cappuccino Maker, exclusively available on Amazon.com and rolling out at retailers nationwide later this summer. The device allows consumers to easily make their favorite single-serve regular coffees, frothy cappuccinos and creamy lattes in minutes, enabling any house to be a coffeehouse. The Keurig coffeemaker works with any K-Cup pod. Each new coffeehouse brewer is designed with an integrated, easy-to-clean milk frother that froths fresh milk, including skim, soy and almond. In addition to brewing regular or on-the-go sizes, all coffeehouse brewers have a new shot feature that brews a concentrated shot of coffee to be added to frothed milk to make coffeehouse style beverages. The new machine enables consumers who may have been intimidated by multi-step preparations or messy clean-up to easily enjoy coffee at home, the company says.
Unibroue debuted a new limited-release Belgian-style, fruit-flavored wheat ale, Éphémère Strawberry & Rhubarb, which was the featured subject of an augmented reality game available through the Unibroue Passport App. In-app opportunities included winning an all-expenses paid trip to the brewery in Quebec, Canada, a cash back digital coupon for purchases of Éphémère Strawberry & Rhubarb via Checkout 51, and more, the company says. The Unibroue Passport App is available in Apple’s App Store and Google Play. In “Catch a Fairy,” which ran through July 18, gamers could catch Éphémère fairies to perfectly balance the beer’s five ingredients. Two more virtual reality games highlighting Unibroue beers are planned for 2018, including one that will correspond with the brewery’s new release, Cherry Black Forest Cake Ale.