As a baby boomer, I admit that I am a creature of habit. From what and where I eat to the type of beverage I purchase at my local Dunkin’ Donuts (hazelnut iced coffee), it seems I am not alone when it comes to brand loyalty.
The merging of health, wellness and digital technology also has taken over the media landscape. A Nielsen Insights notes than four in 10 U.S. households have someone in the household who suffers from a chronic disease, and these consumers are turning to foods and beverages to treat their conditions.