Many observations occur during studies at production and distribution facilities where finished product beverage cases originate and from numerous project surveys in the marketplace where finished products are for sale.
As a result, these observations have prompted some critical operations questions: 1) What is the direct production cost per case (labor, raw and packaged materials) — is the figure significant and important?; 2) Is there a limit to where value is added (enhancing the product for sale)?; and 3) How many times is a beverage case handled before it is sold and no longer a case?