White Plains, N.Y.-based HEINEKEN USA prides itself as being at the forefront of innovation: from new product development to the latest advertising trends. A common theme within the global company is progressiveness and this year, HEINEKEN USA did what it does best by creating two never-before-seen products, the BLADE and Home Tap.
BLADE is a fully-contained draft beer system, a way for smaller non-draft outlets to boost their beer profits, says Cormac McCarthy, project lead at HEINEKEN USA for BLADE. “BLADE guarantees brewery-fresh draft for 30 days and, with nearly 100 percent yield, ensures less waste. It fits on any countertop in a 12-by-18-inch area (including a drip tray) and requires less than five minutes for installation, he explains.