Having enough energy to get through the day has fueled consumer interest in the energy drinks and energy shots category, which is steadily growing, experts say. In fact, the energy drinks category saw dollars sales of nearly $11 billion in multi-outlets for the 52 weeks ending May 20, a 4.1 percent increase over the prior-year period, according to data from Chicago-based Information Resources Inc. (IRI).

However, the energy shots category didn’t fare as well. Energy shots experienced a 4.1 percentage-point contraction and sales of just over $1 billion for the same time period, IRI data suggests.