Consumers are constantly looking for ways to get their daily caffeine fix and industry data shows this won’t be changing anytime soon. According to Chicago-based Mintel’s July 2017 report titled “Coffee – US,” 83 percent of adults drink some type of coffee at home.
Industry experts note increased coffee sales as the result of increased consumption among younger generations. “Younger adults are more engaged coffee consumers, having grown up with diverse and high-end offerings, such as Starbucks…,” the Mintel report explains. “Individuals in the iGen and millennial generations are more likely than their older counterparts to be drinking more coffee throughout the day than they did a year ago…”