There’s a popular saying, “When life gives you lemons, make lemonade.” As a “David amongst Goliaths,” Mike’s Hard Lemonade Co. is doing just that by setting lofty strategic five-year goals after recently fulfilling the double promise it set in 2013: to grow its premium flavored malt beverage (FMB) alcohol business to 2 million barrels, or about 27 million cases, in an otherwise flat beer category and make the Chicago-based company an amazing, fun place to work for its 250 employees.
Founded in 1999, Mike’s Hard Lemonade Co. is a U.S. based division of Mark Anthony Group.