Thermochromic inks, special effects coatings help products stand out
The popular saying, “what matters most is on the inside,” might be the case for most things, but in the world of packaging, what is on the outside really does matter. The packaging of any product is the first thing in which consumers see and identify.
A May 7 Insights published by New York-based Nielsen titled, “Four Design-Driven Trends Sweeping the Adult Beverage Category,” found that 68 percent of millennials have purchased a product based solely on its visual design and 45 percent of older consumers have done the same.