Tecate, a brand of Heineken USA, announced the return of its boxing promotion, “Claim Your Corner,” which was promoted at point-of-sale and with high-reach social media leading up to the potential championship boxing rematch between No. 1 fighter, “Golden Boy” Canelo Alvarez, and his opponent Gennady “GGG” Golovkin. The on- and off-premise promotion leading up to the May 5 fight captured the excitement of the ultimate showdown by engaging boxing fans and beer drinkers nationwide, the company says. During the past five years, boxing within the Hispanic segment has grown at a compound annual growth rate of nearly 4 percent, it adds.
Traverse City Whiskey Co. (TCWC) recently added all-natural Premium Cocktail Cherries to its lineup. Known as the “Whiskey of the North,” and based in Michigan, the Cherry Capital of the World, TCWC is using Northern Michigan Balaton Cherries, which are exclusively harvested from orchards in the Traverse City area.