In today’s competitive beverage marketplace, standing out on store shelves is crucial. To differentiate brands and grab consumers’ attention, package designers are employing art-inspired labels, modern, sleek and simple designs, elegant typography, color and the tactile feel of the product.
Jon Nunziato, founder and chief creative officer at New York-based Little Big Brands, notes that the beverage world is extremely cluttered with competitive brands. “Whether you’re a sparkling water or a plant-based milk, there is very little true innovation out there in the category right now,” he says. “So that makes package design and branding more critical than ever.