If asked to name a popular alcohol trend as part of a “Family Feud” survey, it is more than likely that Steve Harvey would announce that American whiskey is No. 1 on the leaderboard. The spirit’s segment’s dollar and case sales document steady growth in year-over-year comparisons.
For example, the Washington, D.C.-based Distilled Spirits Council reported that in 2017, American whiskey sales were up 8.1 percent, or $252 million, to $3.4 billion. This growth can be credited to the number of super-premium and ultra-premium brands that have proliferated the market. However, achieving success in a crowded market is a task that goes beyond producing a quality product, and is one that Stillhouse Spirits Co., Los Angeles, has been able to achieve.