With Chicago-based Mintel reporting that millennials — those born between 1977 and 1994 — account for 24 percent of the U.S. population, it stands to reason that brand marketers would be eager to tap into the spending potential of the U.S.’s largest generational group.
“This generation is a key marketing target because they are aging into their prime earning and spending years and starting to reach milestones (getting married, buying homes and having children) that will have them reconsidering how they make purchases,” the market research firm states in its June 2017 report titled “Marketing to Millennials – US.”