YÉYO Tequila released a new edition: YÉYO Ultra-Premium Silver Tequila. The tequila is made from 100 percent agave and is completely organic, the company says. Grown in the Jalisco Highlands, YÉYO agave is matured for eight years before harvesting, then slowly cooked in stone ovens for 72 hours, it adds. Containing 65 calories in each shot, YÉYO offers a 40 percent alcohol by volume content. The premium silver tequila is available in select markets for a suggested retail price of $39.99. YÉYO will be available for purchase starting Aug. 1.
Distribution: Select markets