As the retail landscape faces growing competition, it also is balancing the number of new beverage products available to consumers in the marketplace. Left to steady these ever-changing forces, beverage distributors rely on mobile apps and wireless direct-store-delivery (DSD) hardware and software solutions in order to provide the best customer service, ensure accuracy and boost efficiency.
SKU proliferation has been among the dominating challenges facing beverage distributors, as they manage the growing number of products now available and ensure accurate distribution to their clients.