In the competitive consumer packaged goods market, consumers’ first engagement with a product typically is when viewing it on the shelf. First impressions and drawing consumers in through vibrant packaging, eco-friendly shapes, smaller pack sizes and tactile experiences are galvanizing the beverage market.
The Cleveland-based Freedonia Group notes that U.S. demand for protective packaging is projected to increase 4.9 percent a year to $7.8 billion in 2021, driven primarily by continued growth in retail eCommerce, it states.