When it comes to consumption occasions, beverage-makers are no stranger to the challenges of trying to break into different day-parts and events for their respective brands. One category that has experienced those challenges over the years is the juice category. Because of its association with breakfast, brand owners continue to search for ways to help juice extend to broader daily consumption.
In a blog post titled “Can Juice Break into the Evening Occasion?” on Mintel’s website, Caleb Bryant, senior foodservice analyst for the market research firm, highlights some opportunities that could allow juice brands to capitalize on night-time drinking occasions.