The competitive baseball season is just underway, but for the beverage market, competition for share of stomach is a 365-day pursuit. Lately my husband and I have been seeping hot tea in the morning, enjoying chai; golden monkey oolong; as well as such flavored fruit herbal teas as Caribbean Crush, which blends pineapple, apple, papaya, cranberry and hibiscus; and an organic Sweet Almond Green tea with almonds, marigold flowers and cornflower petals.
It seems like we are not alone in our love of tea. In fact, one in five consumers are drinking more tea than they did a year ago, according to a Tea Report from Tetley and CGA, a market research consultancy firm that specializes in the foodservice drinks market.