CELSIUS expands reach as sponsors of 2018 Tough Mudder North America Challenge event series
CELSIUS Brand Fitness Drink announced it is the Presenting Sponsor of the 2018 Tough Mudder North America Challenge event series, which includes Tough Mudder Half, Tough Mudder Full and the newly launched Tough Mudder 5K. The strategic move fulfills a major marketing initiative for CELSIUS as its slogan and targeted demographics’ goal is to “Live Fit,” the company says. With more than 100 events across North America during Tough Mudder weekends, and more than 3 million loyal fitness enthusiasts committed to the Tough Mudder lifestyle, CELSIUS’ portfolio of flavors will be available before select events to energize Mudders for the obstacles ahead, it says. The sponsorship secures the pre-workout CELSIUS brand with a position in a logo lockup across the Tough Mudder franchise and taps into Tough Mudder’s “Tougher Together” brand platform built on teamwork, courage, personal accomplishment and fun, it adds.
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