It seems as though the digital world is becoming ever more entwined with the real world, as technology has infiltrated nearly every aspect of life. Facing the growth of eCommerce, the food and beverage industries have worked hard to adapt, and that work seems to be paying off.
By 2025, U.S. consumers will spend $100 billion online for food and beverages, according to a February Nielsen Insights titled “Inside the FMCG industry’s $100 billion path to online maturation,” which details a new report from Nielsen and the Food Marketing Institute (FMI).