Show your pride

House Wine announced the launch of new, limited-edition Rainbow Rosé Bubbles cans to celebrate and support LGBTQ equality and love in all its forms, it says. Between May 1 and Aug. 31, House Wine will donate $2 for every case sold of the Rainbow Rosé Bubbles cans to the Human Rights Campaign (HRC), America’s largest organization working for lesbian, gay, bisexual, transgender and queer equality, it says. House Wine Rainbow cans are an extension of House’s new Rosé Bubbles, offered year-round in standard 375-ml pink cans nationwide. “House Wine has always stood for authenticity and, as a brand, has been unapologetically bold,” said Brad Mayer, senior vice president of marketing for Precept Wine, the parent company of House Wine, in a statement. “Inclusion and acceptance of all kinds of love are worthy of celebration and we are thrilled to support the HRC and the LGBTQ community with our House Rainbow Cans in this special partnership.”