In professional hockey, many teams will lean on veteran experience when selecting a captain. In 2016, the Edmonton Oilers and Connor McDavid made history when the NHL team named the 19-years-and-266-day-old player as its permanent captain, proving that leadership extends beyond veteran legacy. As a start-up founded in 2009, El Segundo, Calif.-based L.A. Libations has shown through its insights and track record that the beverage brand creator and incubator is a captain in its own right.
Fueled by their dedication to health and wellness and social responsibility, three entrepreneurs — Danny Stepper, Dino Sarti and Pat Bolden — saw the demand and desire by consumers for access to beverage that support healthy lifestyles.