Plant-based eating habits are becoming more than a trend in the U.S. market. According to a June 2017 article from the Institute of Food Technologists titled “Plant-based diets are taking root,” plant-based eating has become a revolution. In fact, 55 percent of consumers who have moved to a plant-based diet said they’re committed to making it a permanent change, the article reports.
In line with this, the overarching health-and-wellness trend is driving consumers to look for natural, plant-based products, says Kantha Shelke, principal at Corvus Blue LLC, a Chicago-based food science and research firm.