Millennials are driving many trends in the beverage industry, and as this demographics’ influence continues to grow, it’s important that beverage-makers understand which categories are garnering the most attention from these consumers — but they’re not the only ones making an impact.
Wine Access, an online winery discovery platform, released a report examining the buying habits and preferences of fine-wine consumers, which reveals that the wine industry is entering a golden age and millennials are leading the revolution.