In January, New York-based Nielsen published an Insights titled “Heard it Through the Grapevine: Wine Trends to Watch for in 2018.” In the Insights, the market research firm highlights that wines packaged in alternative formats are a key trend to expect this year. In fact, the article highlights that canned wine dollar sales saw the most growth year-over-year, with 59.5 percent growth for the 52 weeks ending Sept. 30, 2017.
In 2016, seeing the potential within the canned wine market, wine industry veteran Jim Doehring was ready to take his knowledge and start a brand that would cater to this consumer need state. Understanding the demands of the millennial demographic, Doehring created Backpack Wine, a brand of Oak Brook, Ill.-based Source Code Beverage.