Samuel Adams, Core Power, Coors Light introduce beverage marketing campaigns
Samuel Adams has been named the “official beer of the Boston Red Sox.” Samuel Adams and the Red Sox entered into a multi-year partnership, bringing together two beloved Boston icons, the companies say. In 1984, Samuel Adams Founder Jim Koch hit the streets of Boston, going door-to-door to introduce bartenders to his new beer, Samuel Adams Boston Lager. “I moved to Boston the year of the ‘Impossible Dream Season.’ Now, visitors to this historic ballpark will enjoy the freshest Sam Adams beer while watching an incredible team playing under our sign over in right field. It’s my personal impossible dream come true,” said Koch, founder and master brewer of Samuel Adams, in a statement. “We got our start right here in Boston, and for the past three decades, we’ve worked our butts off to stay independent and brew great beer. As the official beer of the Red Sox, we get to celebrate our New England roots with millions of other fans as soon as the season kicks off.”