Upon expecting a set of twin girls, Neel Premkumar and his wife decided to make a lifestyle change to consume natural and organic products. While searching for natural solutions, Premkumar noticed a void in the marketplace. As a result of his wife’s desire for a natural product to help keep her hydrated during the pregnancy, he founded Stur, a natural water enhancer. However, just a few years later, he developed another product that catered to those, like himself, who are looking for a natural energy boost. With this goal in mind, he founded FORTO Coffee, a brand of West New York, N.J.-based Dyla LLC.
“I used to travel a lot for business and I was on the road all the time, and with little toddlers at home, I was constantly exhausted,” says Premkumar, founder of Dyla LLC and FORTO. “I used to drink a lot of energy shots in addition to drinking a lot of coffee. It always just struck me as a big need to have a wholesome, organic quick shot of coffee to-go.”