This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • Home
  • Magazine
    • Current Issue
    • Digital Edition
    • Archives
    • Annual Manual
    • Newsletter
    • Contract Packaging Guide
  • News
    • Top 100 Beverage Companies
    • State of the Beverage Industry
  • Category Focus
    • Carbonated Soft Drinks
    • Bottled Water
    • Juice & Juice Drinks
    • Sports Drinks
    • Tea and Coffee
    • Energy Drinks & Shots
    • Alternative Drinks
    • Beer
      • Beer Market Report
      • Craft Beer Report
    • Wine & Spirits
    • Cannabis Beverages
    • Plant-Based Beverages
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
    • Beverage R&D News
  • Packaging
    • Packaging Material
    • Packaging Equipment
    • New Packages
    • The Packaging School
  • Operations
    • Plant Focus
    • Distribution
      • Fleet Graphics Award
    • Supplier News
  • New Products
    • New Products
    • Product Poll
    • New Product Submission Form
  • Directories
    • Annual Manual
    • Take a Tour
    • Contract Packaging Guide
  • More
    • White Papers
    • Market Insights
    • Market Research
    • Store
    • Classifieds
    • Custom Content & Marketing Services
    • Events
    • Polls
    • The Beverage Forum
    • BevOps Fleet Summit
    • Sponsor Insights
  • Multimedia
    • Videos
    • Image Galleries
    • Podcast
    • Interactive Product Spotlights
    • Webinars
  • Contact
    • Advertise
    • Contact Us
Home » Consumers opt for healthy, functional beverages

You have 0 Articles Left This Month. Register Today for Unlimited Access.

Beverage NewsAlternative Drinks

Consumers opt for healthy, functional beverages

Health-and-wellness products resonate in marketplace

February 8, 2018
Barbara Harfmann
KEYWORDS clean label / functional beverages / health and wellness / non-GMO / vitamins and minerals
Order Reprints
No Comments

Consumers striving to be healthy isn’t a new trend. However, how consumers approach their health and wellness has drastically changed. The rise of clean-label, non-GMO, organic and better-for-you products are impacting purchase behaviors across generations. In fact, the Netherlands-based Innova Market Insights notes that savvy consumers making “mindful choices” and seeking “lighter enjoyment” are the Top 2 trends in the beverage marketplace this year.

In its 2017 “Functional Drinks” report, the market research firm reports that 27.2 percent of all beverages launched globally in 2016 featured functional benefits, rising at a compound annual growth rate of 12.6 percent between 2012 and 2016. In 2017, 30.5 percent of all functional drink launches were vitamin/mineral fortified, while 22.8 percent contained high amounts of protein. Rounding out the Top 5 were energy/alertness (20 percent), digestive/gut health (19 percent), and antioxidants (12.7 percent).

You have 0 complimentary articles left.

Register for free today to continue reading!

Already have an account? Sign in here.

Privacy Policy

Related Articles

Dannon introduces new probiotic yogurt drinks

KiKi Maple Sweet Water

Himalayan Natural Mineral Water launches in US

Nuun Immunity launches Immunity varietal

Subscribe For Free!
  • Digital Edition Subscription
  • Beverage Industry Insider eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

Close
Beverage qc main
Sponsored By
Sartorius Lab Instruments GmbH & Co. KG

Optimizing Your Beverage Quality Control Process

The beverage testing industry must delicately balance quality and turnaround; therefore, a robust quality control (QC) process is crucial for ensuring that a product meets expectations and is safe for consumption. In this article, we will explore why sensory investigation and microbiological analysis are among the biggest focuses when it comes to QC.

Popular Stories

Coca-Cola UNITED’s leadership team

2021 Bottler of the Year: Coca-Cola Bottling Co. UNITED

Bud Light Seltzer Lemonade

Bud Light Seltzer expands lineup with Lemonade extension

Truly Hard Seltzer Iced Tea

Truly Hard Seltzer expands portfolio with iced tea varietal

at-home consumers

Functional benefits, coronavirus offer reset for juice, juice drinks

Karma Wellness Elderberry Starfruit

Antioxidants, superfoods provide functionality for new age beverages

How To, Directory Videos

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Beer Segments

What trend will have the biggest influence on beer sales in 2020?
View Results Poll Archive

Products

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

See More Products
How To, Directory Videos

Beverage Industry Magazine

2021 January

View More Create Account
  • More
    • Subscribe
    • Annual Manual
    • Connect with BI
    • Editorial Guidelines
    • eNews
    • Featured Products
    • Food & Beverage Brands
    • List Rental
    • New Products
    • New Product Submission Form
    • Polls
    • Reprints
    • Survey And Sample
    • Want More?
    • Privacy Policy
  • Exclusives
    • Beer Market Report
    • White Papers
    • Videos
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2021. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing