For Powers Distributing, the key to modern beverage fleet management comes down to one simple term: velocity.
Powers, not unlike most beer wholesalers, recognizes that SKU proliferation has fundamentally and irreversibly changed the distribution landscape. However, the Orion, Mich.-based distributor of MillerCoors products, and a wide array of import and craft beer brands, recognized early on that managing the new normal was about understanding how the SKU explosion has helped reduce the velocity of classic, tried-and-true high-volume brands and packages and how that rippled through multiple aspects of the fleet operation — even some less obvious ones.