Although many studies and surveys have shown that consumers have a preference for local when it comes to some of their food purchases, the same cannot be said for beverages. In a recent Insights from Nielsen, the market research firm highlights that consumers are showing preference for multinational brands in a growing number of beverage categories.
In the Nov. 21, 2017, Insights piece titled “When it comes to beverages, global brands are quenching consumer thirsts,” Nielsen notes that coffee, tea and mineral/bottled water are seeing a stronger influence from global brands.