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Drink sales remain a dynamic and important part of the restaurant and bar business, but finding growth continues to be a challenge for operators and brand marketers alike. Slowed consumer traffic at on-premise locations and stagnancy in occasions involving adult beverages translates to flat total alcohol volume in restaurants and bars in 2017, according to the recently released “On-Premise Intelligence Report,” jointly developed by Technomic, a Chicago-based Winsight company, and New York-based Beverage Marketing Corporation (BMC).
The following are some of the key findings from the report: