Beverage brands partner with artists on label designs
Brands expand offerings with new bottle sizes, materials
As store shelves become more crowded, beverage brands are finding unique ways to make packaging stand out on the shelf. Recently, brands have partnered with artists to create hand-painted label designs that are as unique as the products inside the bottles. Bay City Brewing partnered with a local artist to create labels for its first-ever bottled beers, and Aldi partnered with a renowned artist for hand-painted labels for a limited-edition reserve wine collection. Additionally, brands are introducing new glass and plastic bottles in sizes and formats in demand by consumers.