As of September 2017, natural and organic food and beverage sales in the United States reached $40.05 billion, an increase from $37.43 billion in 2016, according to data from New York-based Statista Inc. Once a niche market with few players, organic beverages are growing almost exponentially. As consumer demands shift toward natural and organic products, companies that were ahead of the trend, like San Francisco-based Purity Organic LLC, have benefited from this strategic positioning.
“Purity Organic was born out of an organic produce company in 2003,” explains Bob Nakasone, chief executive officer of Purity Organic. “An early pioneer in organic produce, our founder Greg Holtzman was eager to create more demand for organic produce and began bottling 100 percent organic apple juice, which was our very first SKU. And while 100 percent organic apple juice remains a favorite in our portfolio, we’ve innovated to keep up with shifting consumer tastes and still gain inspiration from the organic farmers we partner with to help us cultivate delicious organic beverages.”