In the same way that SKU proliferation has given consumers an abundance of food and beverage choices, omnichannel shopping has resulted in more diverse retail shopping. Because of this, emerging channels have benefited, but traditional outlets, like supermarkets, have experienced challenges.
In Mintel’s November 2017 report titled “Grocery Retailing – US,” the Chicago-based market research firm highlights how these retailers are faced with numerous challenges in reaching today’s consumer.