Stella Artois is collaborating with Olivia Culpo to share inspiration for how to shine as a host this season. Known for hosting standout affairs, Stella Artois tapped the fashion icon and foodie to share her tips for making any holiday gathering one to remember. Kicking off the collaboration, the brand co-hosted an event with Culpo on Nov. 17 in New York City. The event brought to life personal touches from Culpo and Stella Artois that are essential to holiday hosting and provided the perfect backdrop for sharing new ways to elevate holiday entertaining, the company says.
In an effort to promote responsible decision-making during the holidays, Heineken announced its Drink OR Drive campaign. Through Jan. 3, the beer brand is using the Evite digital invitation platform to encourage legal-drinking-age consumers to decide early whether they will be drinking or driving at holiday events. “The Drink OR Drive campaign aims to influence more responsible decision-making. This isn’t about discouraging drinking — it’s about rewarding people who are making responsible decisions early on about whether they will be drinking or driving during festivities,” said Stephanie Johnston, director of corporate social responsibility at Heineken USA, in a statement. “That’s why Heineken is offering Uber discount codes as a reward to consumers who make either choice. As long as you pick either drinking or driving — never both — you deserve to be rewarded.”