Hotshot Coffee teams with Hammer for labeling needs
HotShot partners with Hammer Packaging
Hotshot Coffee, as seen on ABC’s “Shark Tank,” was founded by entrepreneur Danny Grossfeld to bring consumers hot coffee in a can. The cans are heated in a patented HotBox, designed to keep the coffee at 140 degrees Fahrenheit. Coffee lovers literally can “grab and go” when it comes to getting a can of hot coffee as opposed to waiting in lines at the coffee shop or cafeteria. Additionally, the recyclable aluminum packaging is more environmentally friendly versus contributing to the mountain of single-serve, plastic cups clogging landfills, the company says.
Grossfeld came to the Hammer Packaging team with a challenge: how to keep the coffee in the can warm while keeping consumers’ hands cool. Additionally, the co-packer’s application equipment for the label required the use of a roll-fed, pressure-sensitive solution, further narrowing options. Lastly, the material and adhesive also would have to withstand the constant 140-degree temperature of the HotBox, all while delivering a base for high-quality graphics.