Approaching the new year, many are making plans for 2018. For food and drink manufacturers, this means looking at the anticipated trends. Helping manufacturers identify these trends, Mintel announced five that likely will impact the global food and beverage market in the next year.
“In 2018, Mintel foresees opportunities for manufacturers and retailers to help consumers regain trust in food and drink and to relieve stress through balanced diets as well as memorable eating and drinking experiences,” said Jenny Zegler, global food and drink analyst, in a statement. “There also is an exciting new chapter dawning in which technology will help brands and retailers forge more personalized connections with shoppers, while enterprising companies are using scientific engineering to create an exciting new generation of sustainable food and drink.”