The Washington, D.C.-based International Food Information Council Foundation’s 12th Annual Food and Health survey found that 96 percent of respondents seek health benefits from their food and beverage purchases. This finding is in line with trends that support health and wellness and proactively healthy lifestyles, which have driven growth in the fortified beverage segment, as consumers look for better-for-you, nutrient-dense products.
Yet, as these trends continue to proliferate, consumers now are looking for products that are not just healthy, but also will support their personal nutrition goals. With this in mind, several different groups of consumers now are shopping for products that offer specific nutritional benefits, experts note.