As industry analysts release their lists of what to expect in the upcoming calendar year, the macro trend that has led up to these emerging trends seems to stem from consumers’ desires for choice. Whether it be flavor, function or packaging size, consumers increasingly have more options from which to choose. This desire for more beverage choices, however, can place a strain on the manufacturing and packaging of these products.
In New York-based Beverage Marketing Corporation’s (BMC) November report titled “Private Label Beverages & Contract Packing in the U.S.,” the market research firm details how contract packing’s prominence continues to grow and what factors have led to the change.