Founded in 2010 by restauranteur and chef Bruce Cost, who wrote the cookbook “Ginger: East to West” in 1984, BCGA Concept Corp. grew out of a ginger ale recipe that Cost created and subsequently launched 20 years ago in his restaurants and many others from San Francisco to the Midwest. The company and its portfolio of craft ginger ales and ginger beers has since evolved into two product lines featuring real, unfiltered pieces of ginger as the star ingredient.
“Bruce Cost had years of success with his craft ginger ale amongst the restaurant circuit throughout the country and decided to produce the product in 2010 with his partner Terry Tang,” says Keli Roberson, marketing director of BCGA Concept Corp., Brooklyn, N.Y. “The Original, Jasmine Tea and Pomegranate ginger ales were the first products. It all started in the restaurant scene and garnered quite the following, which is why it was decided that it should be bottled for all the world to consume. The a-ha moment was seeing the ginger ale outsell traditional soda on-premise.”