Brands launch out-of-home campaigns, on-premise attractions, mobile apps
Following Apple’s announcement of the next-generation iPhone, powered by iOS 11 with ARKit, Patrón Tequila announced its newly released augmented reality (AR) platform — The Patrón Experience. The app takes iPhone users on an interactive journey to Jalisco, Mexico, giving them a portal to the Hacienda Patrón distillery where they can learn about the unique characteristics and aging process of the tequila with the tap of a finger, the company says. It also offers an in-depth look at the company’s range of tequilas. The AR experience brings to life each tequila by communicating their nuances to consumers, while igniting AR to blur the lines between the ordinary world and the beautiful Mexican landscape, evocative of Patrón’s home in the highlands of Jalisco, it says.