If you based your opinions on what gets talked about in the mainstream news media, you might think millennials have all the buying power. That’s because so many market research firms are trying to figure out which trends are influencing this diverse generation.
In a recent report from Chicago-based CBD Marketing titled “Maddening, Marvelous Millennials: Trends and Preferences in the Food, Beverage and Supplement Categories,” the market research firm analyzed 12.5 million social media posts and other online commentaries about food, beverage and supplements from those ages 18 to 35 for one year, which ended in August. (It should be noted that Beverage Industry recognizes millennials to be in the age range from 25 to 37 years old, and those younger to be part of the iGeneration).